The Click Clean Report, published by Greenpeace, rates online companies based on how efficiently they operate. We’ve delved into the report to find out which websites, apps and online services (that many of us use every day) are running the most efficiently.
Commiting to a greener approach in business has seen companies such as Google and Apple improve their brand image and earn respect with increasingly environmentally conscious consumers. Your business could benefit from taking on board some simple energy efficiency steps, starting by growing your customer base online with Holmes Media.
Click Clean Report
The Click Clean Report awards internet-based companies, including social media applications, video streaming services and online search platforms, with an energy efficiency grade from A down to G. These rankings are awarded based on the following criteria:
- Transparency about energy usage
- Renewable energy commitments
- Energy efficiency
- Investment in renewable energy
- Current energy generation methods
- Advocacy for clean energy
We’ve picked out some of the most popular companies and apps from the Click Clean Report to show you how energy efficiently they’re run.
|Company||Energy Efficiency Grade||% of Energy Generated by Renewables|
Data from the Click Clean Report 2017.
As you can see, companies such as Google and Facebook are leading the way, but Twitter has a lot of catching up to do.
Since the Click Clean Report was published in 2017, Google has achieved its target of getting 100% of its electricity from renewable sources, while Facebook has committed to being 100% renewable by 2020.
Awareness of our impact on the environment is growing from day-to-day and companies are able to really improve their brand image by implementing certain energy efficient steps. This doesn’t only go for global companies such as Amazon, Google and Facebook but smaller independent businesses too.
After reading the report, we at Holmes Media decided to take a look at our own impact on the environment and how our service can help your company grow in an environmentally-friendly manner.
Holmes Media and the Environment
At Holmes Media, we’re constantly researching, writing and sharing articles about the latest energy efficient developments in the heating industry, from boilers and solar panels to renewable energy sources. These articles, that we publish on our Boiler Guide, Solar Guide and Windows Guide websites, all help to encourage homeowners and businesses across the UK to install a more efficient heating system.
Any visitors that are interested in installing a new heating system, solar panels or windows, pass through an online form, providing details of the work that they require. Once they’ve completed the form, their job becomes a lead and once we’ve telephone-qualified it, the lead will be made available for a maximum of 3 installers to buy.
You only pay for the leads you want and will get access to the customer’s contact details straightaway. Plus, there are no hidden fees whatsoever. Sign up today for free to take a look at the leads currently available in your area.
In terms of running our business as efficiently as possible on a daily basis, in 2018 we added a Cycle to Work scheme to our list of company benefits. We’re passionate about not only encouraging our employees to travel to work as efficiently as possible but supporting them on that journey too.
Since making a Cycle to Work scheme available to everyone at Holmes Media, we’ve seen the car park empty and the bike rack fill up. Not only great for the environment but the physical and mental health of everyone working to generate leads every single day.
We also make it easy for everyone to recycle, and while this might not sound like the most revolutionary step in making our business more environmentally aware, every little helps.
How to Make Your Company More Energy Efficient
Making your business more environmentally aware won’t help to reduce your carbon footprint but could also improve your brand image.
Don’t hesitate to spread the word of how your business has gone green on social media to let current and potential customers know that you’re environmentally aware. If a potential customer has to choose between you and another company, they might be more inclined to go with the one that has an eye on their environmental impact so it’s worth bearing in mind.
Here are a few simple ideas to get you started on the path to making your business more green:
One of the easiest ways you can help the environment is by recycling. Put a recycling bin next to the normal bin with a list of everything that can be recycled
Encourage alternative transport
When it comes to getting to work, there are many suggestions you can make to your employees:
- Promote lift sharing
- Encourage use of public transport
- Introduce a Cycle to Work scheme
Go paper free
In an increasingly digital world, it’s easier than ever to make your company paper free. Rather than promoting your company with flyers, you can purchase our high-quality sales leads online and then contact the customer over the phone – kind on the environment and an easy way to grow your business.