What does the term boiler sales lead mean to you?
To us, a boiler sales lead is a person who has actively requested quotes for a new boiler installation, servicing or repair job via one of our websites. Unfortunately, for some companies, it’s calling a name on an unrelated marketing list they’ve purchased or even a random name out of the phone book. This is not a lead; it’s a quick route to a establishing yourself as a nuisance caller and getting your company blacklisted.
Only real sales leads are likely to turn into customers and, ideally, ambassadors for your brand who will recommend you to friends and family. The problem is that these genuine leads aren’t always easy to come by, which is where reputable lead generation companies (like us) come in.
Historically, the business of sales lead generation has garnered a rather negative reputation thanks to the data sellers and cold callers, but when you buy sales leads from a legitimate and reputable company, they can be a low cost, efficient and incredibly effective way to find the customers you need to grow your business.
Beware Minimum Contracts & Subscription Services
Some lead generation companies may ask you to pay a subscription before you can access leads and might ask you to sign a contract. This means that even when they don’t have leads you’re interested in or in busy periods you’re generating your own business, you will still be contracted to pay them. In addition, if you decided you no longer want to use their services at all you may to be obliged to keep paying until your contract is over, or pay a cancellation fee.
Where Has the Lead Come From?
One of the most important things you need to check when buying leads is the source, i.e. how did the company come by this customer’s information? Buying a lead to find you’re contacting a name on a purchased marketing list who has no need for a new boiler is a waste of your time and money. After all, if you don’t need a new boiler you’re unlikely to let someone persuade you otherwise!
The best leads are always going to be customers who have actively requested quotes. Even better, the leads should be qualified which means each customer has been contacted to clarify what they need, check their contact details are correct, when is best to contact them and when they want the work done. The customer is then expecting to hear from companies like yours and are ready to buy; all you need to do is present your service as the best option.
How Many Times is the Lead Being Sold?
It’s common for lead generators to sell leads 3 or 4 times, but don’t assume that this is the case. Leads which are sold over and over again are less likely to result in a customer. If your quote is up against 5 or 6 (or even unlimited) heating engineers your chances of getting the business are dramatically reduced.
Why Buy Boiler Sales Leads from Holmes Media?
Because we’re different and, quite simply, we believe our leads are the best.
We are committed to a completely transparent service and we won’t ask you to sign a contract or take out a subscription. There’s no obligation to purchase any leads; you buy as many or as few as you want.
We’re not a data business – we’re a people business and are committed to the very best customer service; take a look at our reviews. We have 1000s of companies buying our leads who trust that we will always deliver real sales opportunities.
Since 2003 we’ve been building trusted brands and high quality websites which consistently rank in Google’s top search results. When their boiler breaks down and they need a boiler replacement, 1,000s of UK homeowners trust our websites and our advice to find quotes. This is known as inbound lead generation, i.e. the customer has found us and asked for quotes which means they’re intention to buy is much higher than leads found through outbound lead generation. Outbound simply means that the lead generation company goes looking for leads which often results in customers with limited interest in your service and no intention to buy.
Not every lead you buy from us will turn into a customer, customers change their minds, their boiler can be repaired or they may choose another company. A sales lead is a opportunity rather than a guaranteed sale. Your sales process is also a major factor in your success – we can’t sell the boiler for you, we just provide the customer who is expecting your company to provide a quote. If you’re new to buying sales leads it’s worth asking us how to make the most of our sales leads, we’re happy to share our knowledge on how to make a success of lead buying. That said the companies who have been working with us for many years report they convert around 35% of the leads they buy from us.
We only ever sell a lead to a maximum of 3 companies to make sure competition is fair and the customer gets a good comparison, which is one of the main reasons they use our service. Some boiler leads are also available on an exclusive basis so you’d be the only company quoting. On many occasions leads sell twice or even just the once depending on the area. We’re totally transparent about how many companies have purchased a lead from us and you can view this in your installer dashboard before committing to buying a lead.
Where Do Our Boiler Leads Come From?
Boiler Guide attracts over 2,000,000 visits every year from people looking for boiler replacement advice and installation quotes. We offer a free, fast and no-obligation service to enquirers in which they tell us exactly what they need, when they need it done by and where they are. If you like the look of the lead, you can choose to buy it and we’ll give you all the information you need to contact the customer and provide your quote.
Boiler Grants receives hundreds of enquiries from people looking for a free boiler grant under the ECO scheme. The site has become a top ranking and trusted source of information for people looking for financial help with their home heating.
Home Heating Guide is positioned as an online hub for news, views, reviews on domestic central heating, boilers and renewable energy. This site generates traffic to our quote forms on Boiler Guide and Boiler Grants.
What’s Included in a Holmes Media Boiler Lead?
Before we class an enquiry as a sales lead, we contact the customer to check:
- Their name, address & correct contact details
- Whether they are a tenant or homeowner
- The best time for you to contact them
- How urgently they need the work completing
- Key details you need about the job, e.g. where the boiler is in the home, the type of boiler needed, the flue type etc.
And, most importantly, we ensure there is a genuine intent to buy a boiler.
Aside from the contact details, you’ll have all of this information before you buy, so you only buy the leads your business needs. If you do choose to buy a lead, that’s when you’ll get the details you need to get in touch and provide your quote.
The customer is expecting your call and ready to buy, so all that’s left is for you to dazzle them with a competitive quote and excellent customer service!
If you’d like access to Holmes Media boiler leads, all you need to do is sign up for a free account which means you’ll:
- Get real time SMS and email alerts when new leads are available in your area, plus full access to the leads in our national marketplace.
- Control your own budget with our pay as you go, fixed price leads with no contract, subscription or hidden fees.
- Boost your online presence with your free profile on Boiler Guide and improve your visibility in Google search results.
- Build your reputation with positive reviews and ratings from your Boiler Guide customers.
- Manage your own account on-the-go, 24/7, with our mobile friendly and easy to use online dashboard.
You’ll have access to an account manager who is on hand during office hours to help you make the most of the leads on offer and answer any questions you might have.